The BCG matrix will inform which products you should be selling through which methods and channels, which will influence your overall digital strategy. It needs to consider where income will come from in future. If a company is not developing many Question Marks,
The tool can reveal portfolio weaknesses that may threaten aĬompany’s future cashflow. Which assets could produce future revenues and make investment decisions thatĮnsure funds are allocated to the right assets. Management to manage cashflow (McDonald, 1999). The BCG matrix should be used as part of strategic portfolio For example, get rid of the dogs, and use the capital you receive to invest in stars and question marks.
