This type of analysis is beneficial for businesses and startups since it can show you precisely who to target and how they convert into customers. When you define the customer journey and work to improve it by giving your customers information about your service that will aid them in the purchasing process, you are creating a customer journey map. Every interaction your customer has with your service, brand, or product is visually depicted in this narrative. The customer journey PPT template uses a series of visuals to tell a storyline. How Do You Define A Customer Journey Map?Ī customer journey map is defined as different stages a user goes through when engaging with the organization.